AI companies are pouring money into advertising. Either they are nervous about the market and want to create a need where none exists or they are nervous about their product and want to bluff their way to success.
If AI was as revolutionary as everyone claims, it wouldn’t need an ad campaign.
See also this story in the Economist about advertising in ChatGPT (paywalled) and Freddie deBoer’s essay about the actual technological impact of the digital revolution (spoiler: not much).
(both links via Alan Jacobs)