A Man is Beaten by Pulp

As an unabashed disciple of Ray Bradbury and Steven Spielberg, both masters of balancing the timeless and the tasteless, I approve of this message. Partly, I approve because this is the just kind of thing I need to hear, as I am way, way too perfectionistic about my writing.

I’m reminded of something Austin Kleon wrote about his son in Keep Going. When it came to drawing, not only was his son “medium agnostic,” he also didn’t seem to care about the finished product. All of his energy was focused on the verb.

I’ve noticed this same thing about my daughter. If I hand her five sheets of blank paper, she’ll draw five spirals in five different colors and then ask for more sheets.

Back to the article on pulp fiction, the author gives three lessons we can learn from the pulpists.

Write Like You’re Freelance

Artists of all kinds are suspicious of money. (With good reason, in some cases.) Money can inject a healthy amount of work ethic into your writing, however. The list of great books that were written because someone was desperate for a paycheck is endless. The need to sell a story can make you more realistic about what to leave and what to cut, when you need to finish, and who you should be writing for.

Make Your Writing Visceral

This piece of advice goes hand-in-hand with the one above. If you need to get paid, you need to get an audience. And if you need an audience, you need to hook them and reel them without wasting any time. You do that by appealing to their guts. During an interview one time, Darren Doane gave someone the following scenario.

You’re in front of a whiteboard. A guy hands you a marker and says, “In sixty seconds, your family is going to walk through that door. You need to write something on the board that will cause them to have a physical reaction – laughing, crying, whatever. If they don’t react, I’ll shoot all of you.”

The guy who was interviewing Darren said that he’d probably write something dirty, since that would be the easiest way to get a physical reaction. Darren said, “And you’ve just explained ninety percent of movies.”

A little violent for a thought experiment, perhaps, but his point is that this is the situation every artist (writer, musician, filmmaker) finds himself in. The stakes are high, and you have a limited amount of time. Don’t ask your readers to care. Make them care. Hook their guts.

Think Disposable

This is actually a big theme of Austin Kleon’s books, which I get mixed up because I read them back to back. You might think that in order to produce good work, you need to save up for it, but in fact the opposite is true. Good work only comes once you’ve gotten rid of the bad and the mediocre stuff. Produce vast amounts. Discard a little less than you produce. Find the diamonds.

The upshot of all of this is a word of advice to myself: don’t let the pulp writers outdo you. You can write worse stuff faster than they can.

A Man Works Smarter and Harder

I just finished read a book called Ship of Gold in the Deep Blue Sea by Gary Kinder, which is about the recovery of the SS Central America, a sidewheel steamer that wrecked in the 1850s about two hundred miles off the coast of South Carolina. At the time, the shipwreck was one of the deadliest disasters in American history, claiming almost five hundred lives – at least one from every state in the union. Over the decades, people remembered the wreck for another reason: when it sank, the Central America was carrying several tons of gold.

The book flips back and forth between an account of the shipwreck, pieced together with incredible detail from the accounts of survivors, and the story of a young scientist named Tommy Thompson, who decided that he was going to locate the wreck on the ocean floor, send a submersible eight thousand feet below the surface, and recover the gold without damaging a single historic artifact. Needless to say, Thompson succeeds, but there are so many setbacks, so many false alarms, and so many twists along the way, that the story is worth reading even when you know the ending. The story of the shipwreck, too, is worth reading for its glimpses of the highs and lows of humanity.

Tommy Thompson appears to have come to an ignominious end, running from US Marshals, living under an assumed name, and paying his rent with moldy cash. But reading Kinder’s book, I was struck by Tommy’s methodical approach to the problem of working in the deep ocean. I bet you could take the core of Tommy’s approach and apply it to any seemingly impossible endeavor. Here’s a rough list of what I took away:

  • Prioritize – carefully consider what you have to do. Not all tasks are created equal. Choose the one that, when accomplished, will make all the others easier.
  • Ration your time – give yourself a certain amount of time to get something done, and then get it done in that time. If it’s impossible, increase the time slightly, but keep parameters on it.
  • Amass, assimilate, integrate, produce – always be researching. You can always get in touch with an expert by phone (or email). Keep calling until you find someone who will help you. Pepper them with questions. Put things together that don’t seem to go together. Keep attempting connections until something connects. Create and finish.
  • Simplicity of the quest – state the end goal as simply as possible. Put a man on the moon by the end of the decade. Establish a working presence at the bottom of the deep ocean. The simpler the quest, the easier it will be to recognize wrong turns, distractions, redundancies, irrelevancies.
  • When you meet with investors, know your stuff. Demonstrate that you’ve thought this through before you ask someone to join you.
  • Distinguish between what is impossible and what is merely considered impossible.
  • Prepare for failure – Even when success seems inevitable, something may happen. Prepare for every contingency. Think through every outcome. Don’t be outsmarted by failure.

A Man’s Journalistic Writing Advice

Barry Newman started working for the Wall Street Journal when Nixon was president. His book News to Me recounts what he learned over five decades of reporting. Each lesson is coupled with a feature story to showcase the observation or technique. (Newman likes to write stories about people doing unusual – even inhuman – jobs: the men who search for the US-Canada border, people who decode bad handwriting on envelopes, the guy who blasts sewer fat-bergs.)

Though I’ve never done a feature story like the ones Newman writes, I found much of value in this book. Here’s a list of tricks I learned:

Where to get ideas:

  • Look for lonely causes, solo workers, individuals driven by an unusual passion. When you see the press, head in the other direction. Reporters crowded the US-Mexico border to research immigration, so Newman went the other way and did a story about the five guys in charge of the five-thousand-mile US-Canada border.
  • Look for things that make you go “huh?” Cock your head and take another look. Why is the cold tap on the right side of the sink? Why are the titles on the spine of books oriented one way in English and the other way in French?
  • Follow family connections. Your uncle has a friend whose wife is involved with a badminton league? Chase that down.
  • Look out the window. One of the great gifts given to writers is a penchant for looking at the world upside-down. Maybe you’ve passed the same weird sign in your car every day but never bothered to stop and ask the question: “What is a Christian Science Reading Room, anyway?” My apartment complex got a new roof a few weeks back. The whole roofing crew spoke Spanish. Do Mexicans have a monopoly on roofing and construction in Birmingham?
  • One idea will lead to another. A feature writer never has room for everything. Details are dropped that may crop up in the next story.
  • Ask questions without obvious answers. If the reader can guess what the answer will be, you’re asking the wrong question. Bad: Do Multinational Corporations Create Jobs in the Third World? Good: How does that pimento get in the martini olive? Why don’t Seattleites use umbrellas? Where do pounds bury the animals they euthanize?
  • If you know the topic or the direction, start taking notes and gathering clips. When the deadline approaches, you have a backlog to draw from. It reminds me of the strategy (popularized by Ryan Holiday) of gathering materials in folders (or on notecards) that you may have an opportunity to use “someday.”
  • Everything has been written before. There are no new ideas. Newman’s response: Who cares? You can’t do it first, so do it best. Also, don’t stop at the wisecracks. Go deeper. There’s always a story there.
  • Stories are about things that happen to things. Don’t write encyclopedia entries. Write about what happens.


  • I’ve heard many writers and reporters and workers of all stripes say that the kids need to learn to leave their desks and get out in the world. Newman agrees. He often leaves the office to hunt down a story before he even knows what the story will look like. He tells his editors he’s leaving and that he’ll let them know when he gets back whether he found a story. (Such freedom would be nice, wouldn’t it?)
  • On the other hand, a proposal can be a cool cloth to a sweating editor’s brow. Newman’s advice is to do enough research to justify the trip, but don’t write the story till you get back. (He has a good example of a proposal on page 91. It has all the information one could glean from the phone or the internet, but no scenes, word-pictures, or live quotes.)
  • Gather string. Take time. One tidbit may take years to merge with another and create a story. Quite a lot of a writer’s time is spent waiting and taking notes (physical and mental). Observation is work.
  • To circumvent PR reps, go to lesser competitors, yesterday’s heroes, and unrecognized experts. Thanks to Amazon’s PR, Newman couldn’t talk to IMDb about cinematic goof-ups, but its “pipsqueak rival,” Movie Mistakes, was only too happy to chat.
  • Accidents take effort. Be in the right place and wait for the right time. This ties in with a key tenet of reporting: why now? You might have all sorts of ideas to write about (I know I do), but you need an angle. Newman calls it a vehicle that your story can ride. It’s some specific person, situation, or place that metonymizes an entire cultural trend. (That said, remember the specific. More on that further down.)
  • Every story needs pictures. Not photos, necessarily, but word-pictures. When you read Newman’s stories, you notice that almost every one of them starts and ends with a description of a person doing something. You get a picture in your mind right away. Short story writers, make a note.
  • When doing street interviews, find people who stay put. Don’t chase them down, notebook in hand. Approach folks at park benches, stadia, bars, parking lots, hotel lobbies, movie lines, bus stops. Also, find people who want to talk. Don’t ask Joe Briefcase about fracking. Ask the protestors at an anti-fracking march. Ask people in line for the natural history museum about their views on cloning mammoths.
  • In interviews, people always say what they think you want to hear. The best stuff comes when they think the interview’s over. Find dialogue and you will find a scene.
  • Find talkative, unimportant people who feel ignored and have lots of time. Find people who work or live parallel to the rich and famous. And don’t make them out to be emblematic of a group, even if they are members of that group. They are themselves, and that’s what makes them interesting. Avoid pickle barrels. Find the one and only.
  • Find contrasts. An old journalism adage says, “Get the other side.” When you pair up the opposition, both sides show their colors a little more.

Some great practical advice:

  • Newman’s notebook is a National 1 Subject, Narrow Ruled Eye-Ease (R) Paper, 80 sheets. He has over 700 of them lined up on shelves in his office. Their chief assets are they lay flat and have a hard back cover that provides a portable writing surface. He uses a BIC (R) Cristal Easy Glide Bold 1.6mm, unless the temperature’s below-zero, in which case he carries a pencil and a sharpener.
  • Plan ahead. Bring cash. Don’t waste time. Your objectives are efficiency and security.
  • Get a great lede, or your reader will move on. Put your best stuff up front, even if it’s not the main point of the story. (Yet another lesson for short story writers.) Take a look at this opener: “Before he pulled the trigger, before the car chase, before the cops ran him down and threw him in jail, Jim Stevenson had a calm look at the Texas penal code, and judged that it would permit radical measures in defense of a piping plover.” Don’t you want to read that story?
  • Find a nut, a kernel, a peg. Somehow, you have to convince an editor that your story needs to run now. Relevance often feels forced, but hunting for the right nut can strength your reporting. It doesn’t have to be political at all. It just has to tie your story to the here and now. The nut is not the story, either, so Newman likes to end his nut-graf on a note of expectation, not finality, so that the reader won’t bow out early. The challenge is to stick with the formula (lede, nut, quote, to-be-sure, history, etc.), but weave a storyline through it from beginning to end, so the reader keeps reading.
  • Indexing – a great idea. Newman indexes all his interview notes, research, books, clippings, press releases, academic studies, and scribbles, then groups them according to topic. Related ideas and observations coalesce into paragraphs. No stone is unturned. The process of going through each note line by line reveals the shape of the story and unearths connections that were invisible before.
  • Last, keep it short. The secret, Newman says, to short writing is long reporting. Know your stuff so you can leave it out.